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Behaviour Change

Create an informal bottom-up change 'movement'

What you will learn

As a result attending this workshop, you will

  1. Define

    A few well-chosen behaviours that people will do and your behaviour change will start.

  2. Select

    Volunteers who are trusted individuals in your organisation. The volunteers will help doing the selected behaviours so that others can model them.

  3. Create

    Informal networks that sustain, help and accelerate change.

  4. Accelerate

    Stories that will be remembered and shared.

  5. Develop Leaders

    To support behaviours and shift the culture.

Dates & Registration

The next Behaviour Change workshops take place on:

Date Topic Contact Person Register
On Request
Behaviour Change
Dr. Marcus Gottschalk
Register now

Behaviour Change found its way into many organisations world-wide, changing behaviour and the way people do things from within.

Behaviour Change can almost be seen as the opposite of ordinary change management that works top-down with the power of communication, whereas Behaviour Change works bottom-up, using the power of social movements to create “cultural” change.

Behaviour change is a bottom-up form of change management that uses the mechanisms of social copying of defined behaviours. Behaviours are simply what we see people doing and hear people saying and behaviour defines any organisation’s culture; not the posters on the wall!

Additional details

The process of Culture Change is based on three phases:

1. Discovery. We uncover behaviours needed in the system, understand the company’s goals and vision, recognise who the individuals are that will participate and be responsible for the change, and those highly connected to the network.

2. Development & Engagement. By peer to peer anonymous nomination and social network analysis, we identify individuals who are willing to help. We train these volunteers on how to live the new set of behaviours.

3. Sustain. In this phase, most of the behaviours are already in the system, we now have to understand how to sustain the new system.

Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it is the only thing that ever has.
Margaret Mead, American cultural anthropologist

Who’s it for

HR / LD specialists, Change & OD professionals and leaders of your organisation who believe that nothing changes until and unless behaviour changes.


Behaviour Change goes hand-in-hand with formal top-down change. They both have the same objective and nurture each other. Please speak to us about how behaviours can be changed so that your change story will live within your organisation.

How we work and act

Added value

Diverse Spirit

We are proud of our German roots, our London presence and out 180+ global educators from over 20 countries.

Customised solutions

We believe in creating tailored solutions that fit with our client’s strategy

HR/LD partners

We create a close collaboration and friendly relationship with our HR/LD counterparts

State of the art

We provide state of the art solutions based on latest research and trends

1000+ Top Leaders

We develop 1000+ leaders annually, with trainings all over the world

Blended learning

We believe in the right balance between face to face and virtual learning

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