Behaviour Change found its way into many organisations world-wide, changing behaviour and the way people do things from within.
Behaviour Change can almost be seen as the opposite of ordinary change management that works top-down with the power of communication, whereas Behaviour Change works bottom-up, using the power of social movements to create “cultural” change.
Behaviour Change is a bottom-up form of change management that uses the mechanisms of social copying of defined behaviours. Behaviours are simply what we see people doing and hear people saying and behaviour defines any organisation’s culture; not the posters on the wall!
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